Reka StudioNorthbeamLadder Growth
White-label
Full white-label branding
Your logo, your domain, your dashboard. Clients never see Lety. It's the same Lety.ai from day one — no enterprise upsell.
Pricing
White-label AI pricing built for agencies.
Sell AI chatbots, voice agents, and WhatsApp bots under your brand. Flat platform fee, all channels included, you set the markup.
How does Lety.ai's pricing work?
Lety.ai plans start at a flat monthly platform fee and include white-label branding, every channel and tool via 600+ MCP integrations, and unlimited agents. Agencies pay Lety a platform fee and resell to clients at their own markup. LLM tokens, WhatsApp session fees, and voice minutes are pass-through — no hidden margin.
What's included
What's included at every tier
Every paid Lety.ai plan ships with the same core: white-label, all channels, unlimited agents. You only choose the scale of client subaccounts.
Plans
Pick the tier that fits your agency stage
Pick the tier that fits your agency stage. Every plan includes white-label, every channel and tool, and unlimited agents.
Pricing model
How Lety's pricing works (and how it compares to per-conversation bots)
Most chatbot platforms charge per conversation — the more your client grows, the more you pay. Lety.ai uses a flat platform fee plus pass-through usage, so agencies can quote fixed retainers with confidence.
L Lety.ai · flat fee + pass-through
- Platform fee Flat / month
- LLM tokens (OpenAI / Anthropic) Pass-through · 0% markup
- WhatsApp session fees Pass-through to Meta
- Voice minutes Pass-through to telephony
- White-label setup Included on every plan
VS Per-conversation chatbots
- Platform fee Variable · scales with conversations
- LLM tokens Bundled · markup hidden
- WhatsApp session fees Often re-billed at markup
- Voice minutes Separate vendor required
- White-label setup Enterprise tier upsell
That's why agencies on Lety can quote fixed retainers — your cost stops moving with your client's volume.
Try the math
What you charge minus what we charge
Drag the slider. The numbers move. This is illustrative — your real margin depends on the retainer you negotiate with each client.
Live scenario
5
150
$400/mo
$150$1.5k
$36/mo
$10$200
Your monthly margin
$1,323/mo
Your client invoices5 clients × $400$2,000
Lety platform feeUnlimited · unlimited workspaces− $497
Pass-through usageLLM + WhatsApp + voice · at vendor cost− $180
Pass-through usage is billed at vendor cost · Lety adds 0% markup on tokens, WhatsApp, or voice.
How Lety compares
Lety vs. four common alternatives
Qualitative labels only. Lety.ai doesn't quote competitor dollar amounts in this table — pricing pages move quickly and Lety would rather be defensible than dramatic. Sourced from vendor public pages — verify before signing.
Full white-label branding included on paid plans
- Lety.ai ✓ All paid plans
- Stammer.ai ✓ Agency tier and above
- Synthflow ~ Agency tier only ($1,400/mo)
- Chatbase − Paid add-ons (~$398/mo extra)
- Botpress − Webchat widget only
Channels covered (chat + voice + WhatsApp + SMS + IG)
- Lety.ai ✓ All seven channels
- Stammer.ai ~ Chat + voice + IG + WhatsApp
- Synthflow ~ Voice only
- Chatbase − Chat only
- Botpress − Webchat + needs dev work
Pricing model
- Lety.ai ✓ Flat fee + pass-through usage
- Stammer.ai ~ Flat fee + message credits
- Synthflow − Per minute + BYOK fees on top
- Chatbase − Per message credits
- Botpress − Pay-as-you-go + add-ons
Client subaccounts on entry plan
- Lety.ai ✓ 10 (Professional) / unlimited
- Stammer.ai ~ 5 (Starter) / 30 (Agency)
- Synthflow ~ Unlimited (Agency $1,400/mo)
- Chatbase − Per-agent paid add-on
- Botpress − No native multi-tenant hub
Sources: each vendor's public pricing page. Verify before anything — competitor pricing pages change frequently.
Frequently Asked
Questions agencies ask before signing
Lety.ai plans start at a flat monthly platform fee that covers white-label branding, every channel and tool via 600+ MCP integrations, and unlimited agents. The Professional plan is $297/month with up to 10 client subaccounts. The Unlimited plan is $497/month with unlimited subaccounts. LLM tokens, WhatsApp session fees, and voice minutes are billed pass-through at vendor cost — Lety adds no markup on usage.
Yes — Lety.ai offers a 14-day free trial. The trial unlocks full platform features, including white-label branding and every channel. A credit card is required at signup via Stripe. Cancel anytime before the trial ends to avoid charges. Cancellation takes two clicks from the dashboard.
The Lety.ai platform fee includes white-label branding (logo, domain, client-facing dashboard), every channel and tool via 600+ MCP integrations (deployed in one click), unlimited agents, and self-guided onboarding through 7 simple steps inside the platform. It does not include LLM tokens, WhatsApp session fees, or voice minutes — those are pass-through at vendor cost.
You set your own client price. Lety charges the agency one flat platform fee per month; the agency invoices each client at whatever the market supports — $500, $2,000, or $5,000 per month. Every dollar between wholesale (what Lety charges) and retail (what you charge your client) is margin you keep.
Yes, LLM tokens are pass-through. Lety bills OpenAI, Anthropic, or your chosen model vendor at their exact published rate and invoices the agency with zero markup. You see the vendor rate line item on every invoice so you can quote clients with confidence.
WhatsApp session fees are pass-through to Meta at Meta's published per-conversation rate for marketing, utility, authentication, and service categories. Lety does not mark up WhatsApp sessions. Your invoice shows the Meta rate line-by-line for each client subaccount.
Yes. Lety.ai plans are month-to-month. Cancel from the dashboard in two clicks — no phone calls, no retention script. You can also cancel during the 14-day trial to avoid being charged.
No. Lety.ai does not charge per conversation or per message on the platform fee itself. Your flat platform fee covers unlimited conversations across every client subaccount. The only usage-based costs are third-party pass-throughs — LLM tokens, WhatsApp session fees, and voice minutes — billed at vendor rate.
Still have questions?
Book a demoWhy our pricing is transparent
I bootstrapped Lety.ai to $1.9M ARR because I watched too many agency founders get burned by per-conversation pricing. You'd sign a client for a fixed retainer, their volume would spike, and suddenly your chatbot vendor was eating your margin. We built Lety flat-fee plus pass-through so the reseller agency program actually pencils out. You keep the spread. No surprises. That's the whole thesis.
Ready to resell AI under your brand?
Two ways to start. Both take less than five minutes.
14-day trial. Cancel before the trial ends to avoid charges.