SubaccountsLIVE
Subaccounts
Client
Plan
Status
MRR
KKalma Health
Growth
Active
$1,200/mo
LLuma Kitchen
Starter
Active
$600/mo
AAperture Goods
Pro
Active
$1,500/mo
FFerra Legal
Growth
Active
$1,300/mo
NNovaAgencia
Starter
Active
$950/mo
AI Reseller Program — Or Build Your Own AI Company
The revenue layer for AI agencies. Don't resell someone else's product — be the AI company.
Most AI reseller programs make you a channel for someone else's product — capped commission, their brand, their client. Lety.ai is the revenue layer underneath your own AI company. You own the brand, the client, and the margin. We stay invisible.
1,000+ agencies. 2,000+ AI agents deployed. $2M+ billed through Lety. 15+ countries.
K
Kalma Medspa · Lumi
Auto-responding · 1.2s avg
52Bookings / wk
1.2sAvg reply
$2.4KMRR · client
What is an AI reseller program?
An AI reseller program lets you sell AI services without building the technology yourself. Most programs make you a channel for someone else's product, on their brand and their terms. Lety.ai flips that: it's the white-label revenue layer where you run your own AI company across every channel — you own the client, the brand, and the margin.
Reseller program vs. revenue layer
Reseller program vs. running your own AI company.
A classic AI reseller program makes you a channel for someone else's product. The Lety.ai revenue layer makes you the AI company — your client, your brand, your margin, every channel. Four contrasts decide which one you're actually building.
Agency name NovaAgencia
Domain
app.novaagencia.com
Logo agency-logo.svg · uploaded
Lety branding Hidden ✓
NNovaAgencia
Dr. Ramirez
Welcome back, Ramirez
Your AI receptionist handled 47 calls this week.
47
Calls handled
12
Appointments booked
$3.2K
Revenue attributed
Recent activity
Maria L. booked a consultation 2 min ago
Carlos R. asked about pricing 8 min ago
Ana P. confirmed her appointment 14 min ago
Luis M. requested a callback 23 min ago
Billing — one invoice per client Auto-billed
K
Stripe Connect Kalma Medspa
Invoice #100482
Subscription $1,500
Token markup 5× markup $90
MCP calls 3× markup $50
Setup fee $100
One invoice
$0
Channels — all workspaces 4 active
💬 Web
"Looking for a dentist that takes Delta…"
Brightline Dental 84 / wk
📱 WhatsApp
"Hi! Any appointments available today?"
Kalma Medspa 52 / wk
✉ SMS
"Sink clogged, can you come today?"
Apex Plumbing 41 / wk
📷 Instagram DM
"Saw your reel, do you ship to Mexico?"
Across all clients 218 msgs / day
How it works
How to start your own AI company instead of reselling.
Six concrete steps from signup to a paying client — structured around becoming the AI company, not a channel for one. Most operators finish brand setup in under an hour and sign the first contract inside the first week, then repeat the loop for every new vertical.
01
Step 1 · Vertical
Pick your vertical.
Don't sell "AI" — sell "AI for dental clinics" or "AI for restaurants." Lety.ai ships 12 verticals and 46 niches with proven prompts and MCP tools wired in. Start in the market you already understand; the wedge is the operator knowledge you bring to it.
02
Step 2 · Brand
Make it your brand.
Point a custom domain at app.youragency.com, upload your logo, and connect Stripe Connect. Zero Lety mentions on any screen. Clients see your AI company, not a reseller — most operators finish brand setup in under an hour.
03
Step 3 · Build
Build the agent.
Pick the vertical, write a one-sentence brief, and Lety.ai generates the full system prompt, indexes your knowledge base with resources provided, and connects the MCP tools the industry uses. Deploy across every channel in one click — agents speak any language.
04
Step 4 · Own the client
Own the client.
Multi-tenant from day one — every client fully isolated (data, agents, billing). The client relationship is yours, not the platform's. Demo under your brand, onboard the client, and start the trial inside the first week.
05
Step 5 · Charge
Set your price, keep the margin.
Operators typically charge clients $300 to $5,000 per month through subscription and markup fees. You pay Lety a flat platform fee and keep the spread — never a commission a vendor allows you. Stripe Connect handles the payout in 40+ countries.
06
Step 6 · Repeat
Add the next vertical.
Each new vertical is one more line in your sales deck. Lety.ai ships 12 verticals out of the box — pick the next one, build the agent in an afternoon, and scale toward a thousand clients on the same platform.
Who runs their own AI company on Lety
Who runs their own AI company instead of reselling.
The operators shipping real recurring revenue already had a market in mind before they touched the platform. Lety.ai gives them the infrastructure to productize what they already understand — across every channel, with 600+ MCP integrations, under their own brand.
Marketing agencies adding an AI division
Layer an AI division onto existing client retainers and bill the new product as recurring revenue under your own brand — not a reseller commission.
Customer-support shops selling AI front-desk agents
Productize AI front-desk and support agents for real-estate, dental, and automotive clients — billed as recurring monthly retainers under your brand, not a vendor commission.
Web design studios bundling AI agents
Bundle a branded AI agent into every website build and convert one-off projects into recurring monthly subscriptions you own.
Solo consultants productizing services
Turn one-off consulting into recurring monthly subscriptions on your own platform instead of reselling a vendor's tool for a thin cut.
WhatsApp-first operators in LATAM
Serve Spanish-speaking clients with WhatsApp-first agents — agents speak any language, and Lety's bilingual team backs onboarding across the US and LATAM.
AI Agent
HubSpot
GoHighLevel
GoHighLevel and HubSpot partners
Stack AI agents onto the CRM stack you already implement and bill the AI company as a separate recurring line per client.
Internal AI teams at non-agency businesses also build on Lety.ai, though the platform is built and priced primarily for operators running their own white-label AI company.
Comparison
Reseller program vs. the Lety revenue layer.
A classic AI reseller program makes you a channel for someone else's product on the vendor's terms. The Lety.ai revenue layer makes you the AI company — your client, your brand, your price, every channel. The contrast below is drawn against the generic reseller-program model, not any named vendor.
You own the client relationship
- Your AI company on Lety ✓ Yes
- Classic AI reseller program − No
You own the brand (zero vendor mentions)
- Your AI company on Lety ✓ Yes
- Classic AI reseller program ~ No / co-brand
You set the client price
- Your AI company on Lety ✓ Yes
- Classic AI reseller program − No — capped commission
You keep the margin (Stripe Connect native)
- Your AI company on Lety ✓ Yes
- Classic AI reseller program ~ Partial
Multi-channel (chat + WhatsApp + SMS + Instagram)
- Your AI company on Lety ✓ Yes
- Classic AI reseller program ~ Usually single product
Agents speak any language
- Your AI company on Lety ✓ Yes
- Classic AI reseller program ~ Varies
Pre-built verticals + niches
- Your AI company on Lety ✓ 12 verticals · 46 niches
- Classic AI reseller program − No
Multi-tenant client workspaces
- Your AI company on Lety ✓ Yes
- Classic AI reseller program − No
Rows are pillar-level verdicts (Yes / Partial / No), not per-vendor feature audits. The "Classic AI reseller program" column describes the generic reseller-program model — resell a vendor's product under the vendor's terms for a commission — not any named competitor. The "Your AI company on Lety" figures trace to Lety.ai's own platform data. Each operator should verify the right fit for their own build.
Revenue calculator
Model your recurring revenue.
Subscription per client plus token markup plus MCP markup stacks into your projected MRR — the revenue you keep, not a commission a vendor allows you. Drag the sliders to project monthly revenue from your own AI company. Lety.ai charges one flat platform fee, so the spread between platform cost and client price is yours.
Your scenario
8clients
140
$800/ month
3002000
Projected MRR
$6,400/ month
Total monthly revenue across your clients, before pass-through usage costs.
Annual run-rate
$76,800
Revenue per client / year
$9,600
How you price your own AI company
Lety.ai charges one flat platform fee. You invoice each client at whatever the market supports — typically $300 to $5,000 per month through subscription and markup fees. Add more clients within your plan and your unit economics improve. The spread is yours, not a vendor's commission.
- Lety bills you a flat platform fee each month — see Pricing for current tiers.
- Operators typically charge clients $300 to $5,000 per month through subscription and markup fees.
- Pass-through usage (LLM tokens, WhatsApp sessions) is billed at vendor cost — Lety adds no markup.
White-label
White-label AI: your brand, your domain, our infrastructure.
A white-label AI company runs the platform under its own brand and domain — clients never see the infrastructure underneath. Lety.ai ships the white-label layer that 1,000+ agencies build on across 15+ countries, backed by a bilingual team operating across the US and LATAM.
Your domain, your logo
Custom domain at app.youragency.com with SSL included. Your logo on every screen — dashboard, login, client portal — all replaced with your brand mark.
Zero Lety mentions
No "powered by" badge. No links back to Lety. Ever. To your clients, you are the AI company — not a reseller of someone else's tool.
Your client signs in to your company
The client never sees Lety branding. Every screen — login, dashboard, billing — wears your brand. To them, you ARE the AI company, not a channel for a vendor.
Multi-channel, any language
Every channel — Chat, WhatsApp, SMS, Instagram from one platform, with 600+ MCP integrations. Your agents speak any language — so you can serve any market under your own brand.
White-label infrastructure for 1,000+ agencies across 15+ countries
Proof
Built by founders who ran an AI agency first.
Lety was the AI agency that deployed agents for businesses ranging from local SMBs to global brands like KIA and Papa John's, then built the platform to let other operators do the same. Today the team operates across the US and LATAM, and Lety.ai is the infrastructure behind 1,000+ agencies shipping recurring revenue in 15+ countries.
0+
Agencies building on Lety
0+
AI agents deployed by our clients
$0M+
Billed to agencies through Lety
0+
Countries with active billing
A reseller commission disappears the moment the vendor changes terms. The operators making real money with AI today own the client — the relationship, the brand, the billing — and treat the platform underneath as invisible infrastructure. We built Lety.ai to be exactly that: the revenue layer that holds branding, multi-channel, billing, verticals, and 600+ integrations, so you build a company, not a channel.
Pricing
14-day free trial. Scale when you earn.
No per-seat fees. No usage gotchas. One flat rate — keep every dollar your agency bills.
No setup fees. No per-seat charges. Cancel anytime — your clients and data stay yours.
Frequently Asked
AI reseller program FAQ.
An AI reseller program lets you sell AI services without building the technology yourself. Most programs make you a channel for someone else's product, on their brand and terms. Lety.ai flips that: it's the white-label revenue layer where you run your own AI company and own the client, brand, and margin.
In a classic AI reseller program a vendor lets you sell their product for a commission, usually under their brand and terms. The vendor owns the client and the billing. On Lety.ai you instead run your own AI company on white-label infrastructure — you own the client, set the price, and keep the margin.
It can be, but a capped vendor commission limits the upside. Operators who run their own white-label AI company on Lety.ai typically charge clients $300 to $5,000 per month and keep the spread between a flat platform fee and the retail price — margin they control, not a commission a vendor allows.
A reseller program makes you a channel for a vendor's product for a commission. A white-label AI platform like Lety.ai lets you run your own AI company — your brand, your domain, your client, your margin — with the vendor invisible underneath. See the white-label AI platform for the live alternative.
Yes. Lety.ai is fully white-label: custom domain, your logo on every screen, and zero Lety mentions. Clients sign in to your company and never see the platform underneath. To them, you are the AI company — not a reseller of someone else's tool.
Operators typically charge clients $300 to $5,000 per month per AI agent through subscription and markup fees. You pay Lety a flat platform fee plus pass-through usage at vendor cost, and you keep the spread. There's no commission split — current tier ranges live on the pricing page.
No. There is no "powered by" badge, no links back to Lety, ever. Your custom domain, your logo, and your company name appear on every screen — dashboard, login, and client portal. To your clients, you are the white-label AI platform they bought.
A typical reseller program makes you a channel for someone else's product for a capped commission, with the vendor owning the client. Lety.ai is the AI agency platform that makes you the AI company — you own the client, brand, and margin, across chat and WhatsApp, with Stripe Connect billing native from day one.
Still have questions?
Book a demo Get started
Stop reselling. Start your own AI company this week.
Start free on Lety.ai. You pay one flat platform fee plus pass-through usage — never a per-conversation tax and never a commission split. The self-guided 7-step setup walks you through brand, custom domain, Stripe Connect, and your first client deployment in a single session. See full pricing to compare tiers.
14-day free trial. No credit card. Cancel in two clicks.