Lety.ai - The Infrastructure Behind AI Agencies | White-Label Platform | Product Hunt NEWAgent Builder v2 — launch in 30 seconds

The AI Agency Platform
Build, brand, bill, and scale an AI agency from day one.

White-label AI agents across chat, voice, WhatsApp, and 600+ MCP integrations — flat platform fee, Stripe Connect billing, multi-tenant from day one. You bring the clients and keep 100% of client revenue.

250+ agencies. 2,000+ AI agents deployed. $2M+ billed through Lety. 15+ countries.
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K
Kalma Medspa · Lumi
Auto-responding · 1.2s avg
Live
52Bookings / wk
1.2sAvg reply
$2.4KMRR · client

What is an AI agency?

An AI agency is a business that builds and sells AI agents to other businesses for recurring monthly revenue — replacing the project-based service-agency model with productized, vertical AI under the agency's own brand. Lety.ai is the platform 250+ AI agencies build on, deploying agents across chat, voice, WhatsApp, and 600+ MCP integrations with flat-fee Stripe Connect billing.

AI agency infrastructure

What an AI agency actually does on Lety.ai.

Four jobs every AI agency runs for its clients — build the agent for the vertical, brand it as your agency, bill recurring through one Stripe Connect invoice, and scale to the next client without rebuilding. Lety.ai ships all four layers; you bring the client book.

01 · BUILD

Pick the client's vertical. 46 niches out of the box.

Don't sell "AI" — sell "AI for dental clinics" or "AI for restaurants." Lety.ai ships 12 verticals and 46 pre-built niches with proven prompts and MCP tools stitched in. Pick the vertical, write a one-sentence brief, and ship the agent across every channel.

  • Verticals 12 industries with proven prompts and flows
  • Niches 46 pre-built sub-verticals — dental, medspa, real estate, more
  • System prompt Lety writes it from one sentence — no engineering, no playground
  • Knowledge base PDFs, URLs, Google Drive — indexed in seconds
Agent Builder · New agentauto-saved
1Industry
2Niche
3Brief
4Prompt
5Files
6Tools
7Deploy
Healthcare
6 niches
Real estate
5 niches
Legal
4 niches
Hospitality
3 niches
+
8 more verticals
Dental clinic
Intake, appointments, treatment Q&A
Medspa
Consultations, pricing, bookings
Wellness center
Memberships, class schedules, leads
Telehealth
Triage, symptom checker, follow-ups
1 more niche
Veterinary
GPT-4o
Claude 3.5
Gemini Pro
Llama 3
Medspa_Services_2026.pdf
1.2 MB · 24 pages · indexed
✓
kalma-health.com/treatments
48 pages · crawled · indexed
✓
FAQ_Treatments.docx
340 KB · 12 pages · indexed
✓
Pricing_Matrix.xlsx
Embedding 67%
+ Drop files or paste URL
Calendly
✓
Stripe
✓
HubSpot
✓
Gmail
✓
+
598 more via MCP
→
WhatsApp
Instagram
Web chat
Email
+
4 more channels
→
Agent live · earning on 4 channels
02 · BRAND

Brand it as your agency. Lety never appears.

Custom domain at app.youragency.com, your logo on every screen, zero Lety mentions. To your AI agency clients, you are the platform — not a reseller. Most agencies finish brand setup in under an hour through a self-guided 7-step setup.

  • Custom domain app.youragency.com · SSL included
  • Your logo Dashboard, login, client portal — all replaced with your brand mark
  • Your agency name Your client signs in to your agency, not to Lety
  • Lety branding No "powered by" badge. No links back to Lety. Ever.
🔒app.novaagencia.com
Agency name NovaAgencia
Domain app.novaagencia.com
Logo agency-logo.svg · uploaded
Lety branding Hidden ✓
NNovaAgencia Dr. Ramirez
Welcome back, Ramirez
Your AI receptionist handled 47 calls this week.
47
Calls handled
12
Appointments booked
$3.2K
Revenue attributed
Recent activity
Maria L. booked a consultation 2 min ago
Carlos R. asked about pricing 8 min ago
Ana P. confirmed her appointment 14 min ago
Luis M. requested a callback 23 min ago
← no Lety anywhere
03 · BILL

Four billing streams. One invoice per client.

Subscription, token markup, MCP-call markup, and setup fees all bill your AI agency client automatically on a single invoice. Stripe Connect native — 135 currencies, instant payouts in 40+ countries. Your margin does not shrink as the client's volume grows.

  • Four streams, one invoice Subscription, tokens, MCP and setup — consolidated automatically
  • Markup any LLM or MCP call Charge 3×, 5×, 10× your cost — per token or per call
  • Stripe Connect native 135 currencies · instant payouts · 40+ countries
  • Free trials, your terms Offer 7, 14 or 30 days free — billing starts when the trial ends
SubaccountsLIVE
Subaccounts
0 clients·$0 MRR·+0 this week
Client
Plan
Status
MRR
KKalma Health
Growth
Active
$1,200/mo
LLuma Kitchen
Starter
Active
$600/mo
AAperture Goods
Pro
Active
$1,500/mo
FFerra Legal
Growth
Active
$1,300/mo
NNovaAgencia
Starter
Active
$950/mo
+Create subaccount
04 · SCALE

Scale to a thousand clients. One operator dashboard.

Every client runs in an isolated workspace — data, agents, and billing fully separated — and broadcasts across every channel from a single agent. Add the next client in minutes and operate all of them from one dashboard, with per-client analytics and revenue in one view.

  • Multi-tenant from day one Every client isolated — data, agents and billing separated
  • One operator dashboard Every agent, client and revenue stream in a single view
  • Per-client analytics Conversations, resolutions and MRR tracked per workspace
  • Zero ops drag Lety.ai ships updates, security and infra — no backend team needed
Channels — all workspaces 5 active
💬 Web
"Looking for a dentist that takes Delta…"
Brightline Dental 84 / wk
📱 WhatsApp
"Hi! Any appointments available today?"
Kalma Medspa 52 / wk
🎙 Voice
🔊 "Is the Maple listing still available?"
Sun Realty 137 / wk
✉ SMS
"Sink clogged, can you come today?"
Apex Plumbing 41 / wk
📷 Instagram DM
"Saw your reel, do you ship to Mexico?"
Across all clients 218 msgs / day
How it works

How to start an AI agency in 2026.

Six concrete steps from signup to a paying AI agency client. Most operators finish brand setup in under an hour and sign the first contract inside the first week — then repeat the loop for every new vertical they add.

01
Step 1 · Vertical

Pick your vertical.

Start in the market you already understand — the one where you know the buyer, the daily friction, and what they pay. Lety.ai's 12 verticals and 46 niches give you the prompts and MCP wiring; the wedge is the depth of operator knowledge you bring to that market.

02
Step 2 · Brand

Brand the platform.

Upload your logo, point your custom domain at app.youragency.com, connect Stripe Connect. Most AI agency operators finish brand setup in under an hour — the first leg of the self-guided 7-step setup that carries through to your first client.

03
Step 3 · Build

Build the first agent.

Pick the vertical, write a one-sentence brief, and Lety.ai generates the full system prompt, indexes your knowledge base, and connects the MCP tools your client's industry actually uses. Deploy across every channel in one click.

04
Step 4 · Land

Land the first client.

Multi-tenant from day one — every client fully isolated (data, agents, billing). Demo the agent under your brand, onboard the client, and start the trial. Most agencies ship the first contract inside the first week.

05
Step 5 · Charge

Charge recurring.

AI agencies typically charge clients $300 to $5,000 per month through subscription and markup fees. You pay Lety a flat platform fee, you keep the spread. Stripe Connect handles the payout in 40+ countries.

06
Step 6 · Repeat

Add the next vertical.

Each new vertical is one more line item in your AI agency sales deck. Lety.ai ships 12 verticals out of the box — pick the next one, build the agent in an afternoon, and repeat from step 3 with a fresh client list.

Who runs an AI agency on Lety

Who runs an AI agency and ships clients.

The AI agencies shipping real recurring revenue already had a market in mind before they touched the platform. Lety.ai gives them the infrastructure to productize what they already understand — across every channel, with 600+ MCP integrations.

01 · Marketing

Marketing agencies adding an AI division

Layer an AI agency line on top of existing client retainers and bill the new product as recurring revenue under your own brand.

02 · LATAM

WhatsApp-first agencies in LATAM

Serve Mexican, Colombian, and US-Hispanic clients with WhatsApp-first agents in Spanish — backed by Lety's bilingual team across the US and LATAM for onboarding, integrations, and ongoing support.

03 · Web

Web design studios bundling AI agents

Bundle a branded AI agent into every website build and convert one-off projects into recurring monthly subscriptions.

04 · Vertical

SaaS founders launching a vertical AI product

Launch a vertical AI product on top of an existing CRM, scheduling tool, or industry workflow without raising capital or hiring engineers.

AI Agent
HubSpot
GoHighLevel
05 · CRM

GoHighLevel and HubSpot partners

Stack AI agents onto the CRM stack you already implement and bill the AI agency as a separate recurring line per client.

06 · Voice

Voice-first vertical agencies

Serve real-estate, dental, automotive, and legal clients with voice agents that handle inbound calls 24/7 — billed as recurring monthly retainers.

Internal AI teams at non-agency businesses also build on Lety.ai, though the platform is built and priced primarily for founders running their own AI agency.

Comparison

Lety.ai vs running an AI agency the hard way.

Most paths to an AI agency are either a DIY stack — stitching Voiceflow, n8n, Zapier, and Stripe for every client — or a services-only model that bills one custom project at a time. Lety.ai collapses both into a single platform fee, with multi-channel, multi-tenant, and Stripe Connect billing already wired.

Multi-channel (chat + voice + WhatsApp + SMS + Instagram)

  • Lety.ai platform ✓ Yes
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) ~ Partial — need 3-4 vendors
  • Services-only agency model ~ Depends on agency

Multi-tenant client workspaces

  • Lety.ai platform ✓ Yes
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) − No
  • Services-only agency model ~ Manual per-client setup

White-label dashboard (zero platform mentions to client)

  • Lety.ai platform ✓ Yes
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) − No
  • Services-only agency model − N/A

Stripe Connect billing built in

  • Lety.ai platform ✓ Yes
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) ~ Manual integration
  • Services-only agency model ~ Per-client invoicing

Pre-built verticals + niches

  • Lety.ai platform ✓ 12 verticals · 46 niches
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) − No
  • Services-only agency model − No

LLM + MCP markup billing

  • Lety.ai platform ✓ Yes
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) ~ Manual
  • Services-only agency model − N/A

Time to ship first client

  • Lety.ai platform ✓ Days
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) − Months
  • Services-only agency model ~ Per-engagement

Recurring revenue by default

  • Lety.ai platform ✓ Yes
  • DIY stack (Voiceflow + n8n + Zapier + Stripe) ~ Manual
  • Services-only agency model − Project-based

Rows are pillar-level verdicts (Yes / Partial / No / N/A), not per-vendor feature audits. The DIY stack column reflects the common AI-agency-builder toolkit named across vendor blogs and how-to tutorials; the services-only column reflects the project-based model used by agencies that bill clients per engagement rather than running their own SaaS billing rail. Each operator should verify the right fit for their own build.

Revenue calculator

Model your AI agency MRR.

Drag the sliders to project monthly revenue from your AI agency — active clients × monthly subscription per client. Lety.ai charges one flat platform fee, so the spread between platform cost and client price is yours. Subscription, token markup, and MCP markup stack into your projected MRR.

Your scenario

8clients
140
$800/ month
3002000
Projected AI agency MRR
$6,400/ month

Total monthly revenue across your AI agency clients, before pass-through usage costs.

Annual run-rate
$76,800
Revenue per client / year
$9,600

How AI agencies price their offer

Lety.ai charges one flat platform fee. The AI agency invoices each client at whatever the market supports — typically $300 to $5,000 per month through subscription and markup fees. Add more clients within your plan and your unit economics improve.

  • Lety bills the agency a flat platform fee each month — see Pricing for current tiers.
  • AI agencies typically charge clients $300 to $5,000 per month through subscription and markup fees.
  • Pass-through usage (LLM tokens, WhatsApp sessions, voice minutes) is billed at vendor cost — Lety adds no markup.
See all plans
White-label

White-label AI agency: your brand, your domain, our infrastructure.

A white-label AI agency runs the platform under its own brand and domain — clients never see the underlying infrastructure. Lety.ai ships the white-label layer that 250+ AI agencies build on across 15+ countries, backed by a bilingual team operating across the US and LATAM.

01 · Domain

Your domain, your logo

Custom domain at app.youragency.com with SSL included. Your logo on every screen — dashboard, login, client portal — all replaced with your brand mark.

02 · Zero mentions

Zero Lety mentions

No "powered by" badge. No links back to Lety. Ever. To your clients, you are a tech company — not a reseller.

03 · Client sign-in

Your client signs in to your agency

The client signs in to your agency, not to Lety. Every screen — login, dashboard, billing — wears your brand. To them, you are the platform.

04 · LATAM

Resell to LATAM in Spanish

Your AI agents can ship in Spanish — voice, chat, WhatsApp — for Mexican, Colombian, and US-Hispanic clients. Lety's bilingual team operates across the US and LATAM, so onboarding and support stay in the language your business runs in.

White-label infrastructure for 250+ AI agencies across 15+ countries

Proof

Built by founders who ran an AI agency first.

Lety was the AI agency that deployed agents for businesses ranging from local SMBs to global brands like KIA and Papa John's, then built the platform to let other agencies do the same. Today the team operates across the US and LATAM, and Lety.ai is the infrastructure behind 250+ AI agencies shipping recurring revenue in 15+ countries.

0+
Agencies building on Lety
0+
AI agents deployed by our clients
$0M+
Billed to agencies through Lety
0+
Countries with active billing
We built Lety.ai for agencies, not enterprises. The agencies making real money with AI today already had a client book — what they did not have was a product they could brand as their own without hiring engineers. Lety ships the revenue layer that holds everything they need: branding, multi-channel, billing, verticals, and 600+ integrations from day one.
Christian Gómez Founder & CEO, Lety.ai
Pricing

14-day free trial. Scale when you earn.

No per-seat fees. No usage gotchas. One flat rate — keep every dollar your agency bills.

No setup fees. No per-seat charges. Cancel anytime — your clients and data stay yours.

Frequently Asked

Questions about AI agencies.

An AI agency is a business that builds and sells AI agents to other businesses for recurring monthly revenue — productized, vertical AI under the agency's own brand instead of one-off custom projects. Lety.ai is the platform 250+ AI agencies build on across 15+ countries.

Through four billing streams on a single Stripe Connect invoice per client — monthly subscription, token markup on every LLM call, MCP-call markup, and one-time setup fees. Lety.ai consolidates the four into one invoice, so the AI agency bills recurring from day one instead of chasing project-based work.

Pick a vertical, brand the platform with your logo and custom domain, build your first agent across chat, voice, and WhatsApp, land the first client, and charge recurring through Stripe Connect. Most operators on Lety.ai sign the first contract inside the first week.

Yes, when the agency bills recurring from day one. Most AI agencies fail at month six because they sold project-based custom builds and never turned on recurring revenue. Lety.ai ships subscription billing, markup, and Stripe Connect from the first client.

One flat platform fee on Lety.ai plus pass-through usage (LLM tokens, WhatsApp sessions, voice minutes at vendor cost). There are no per-seat or per-conversation fees, and no subscription rev-share — the only fee on what you bill clients is a 1.9–2.9% transaction fee on payments processed through Stripe Connect, the same bracket as Stripe's standard processing rate. Current tier ranges live on the pricing page.

Productized, vertical AI sold to end clients under the agency's own brand for recurring monthly revenue — instead of project-based custom builds billed once per engagement. The agency picks a vertical, brands the platform, deploys agents across every channel, and bills each client recurring through Stripe Connect.

A white-label AI agency runs the underlying AI platform under its own brand and domain — clients never see the platform vendor. Lety.ai ships the white-label layer: custom domain, your logo on every screen, zero Lety mentions, and a bilingual team supporting LATAM-serving agencies in English and Spanish.

No. Lety.ai is a no-code platform — you write a one-sentence brief and the system generates the full prompt, indexes your knowledge base, and connects the MCP tools your client's vertical uses. Deployment across every channel is one click. No engineers required.

Most operators on Lety.ai ship the first paying contract inside the first week. Brand setup finishes in under an hour, the first agent builds in an afternoon, and the demo runs under your own brand on day one — so the sales conversation closes against a working product, not a slide deck.

Lety.ai is the platform 250+ AI agencies build on. Hiring an AI agency means paying one agency to build a custom project for you; running an AI agency on Lety.ai means you are the agency, selling productized AI to your own clients recurring. See the chatbot reseller program for the partner-style alternative.

Still have questions?

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Get started

Start your AI agency this week.

Start free on Lety.ai. The self-guided 7-step setup walks you through brand, custom domain, Stripe Connect, and your first client deployment in a single session — your first paying AI agency contract can be signed within the week.

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