app.your-agency.com / settings Saving
Domain
app.kalma.com
Brand color
#D4869C → #2563EB
Logo agency-logo.svg · uploaded
Lety branding Hidden ✓
Chatbot Reseller Program for agencies.
Your brand, your prices, your margin.
Resell vertical AI agents to any industry under your own brand on Lety.ai. 600+ MCP integrations across every channel, tool, and system your clients use. Flat platform fee, multi-tenant workspaces, you set the markup.
250+ agencies. 2,000+ AI agents deployed. $2M+ billed through Lety. 15+ countries.
K
Kalma Medspa · Lumi
Auto-responding · 1.2s avg
52Bookings / wk
1.2sAvg reply
$2.4KMRR · client
Summary · 55 words
A chatbot reseller program lets an agency rebrand and resell an AI platform to its own clients. Lety.ai is the revenue layer that powers AI agency reseller programs — vertical AI agents for 12 industries, 600+ MCP integrations across every channel and tool, and multi-tenant architecture built for resellers. Used by 250+ agencies across 15+ countries.
The revenue layer for AI agencies
Everything an AI agency needs to resell at scale.
Lety.ai goes beyond chatbot reseller programs — vertical AI agents for 12 industries, 600+ MCP integrations across every channel and tool, and multi-tenant architecture built for resellers.
Channels — all workspaces 5 active
💬 Web
"Looking for a dentist that takes Delta…"
Brightline Dental 84 / wk
📱 WhatsApp
"Hi! Any appointments available today?"
Kalma Medspa 52 / wk
🎙 Voice
🔊 "Is the Maple listing still available?"
Sun Realty 137 / wk
✉ SMS
"Sink clogged, can you come today?"
Apex Plumbing 41 / wk
📷 Instagram DM
"Saw your reel, do you ship to Mexico?"
Across all clients 218 msgs / day
Agency dashboard — 11 active workspaces +18% MoM
K
Kalma Medspa
$2,400
B
Brightline Dental
$1,800
S
Sun Realty
$3,100
A
Apex Plumbing
$1,200
+
7 more workspaces
$5,640
+ Add workspace
Stripe Calendly HubSpot
Verticals — 12 industries · 46 niches Pre-configured
Restaurants 4 niches
Dental 3 niches
Legal 5 niches
Real Estate 4 niches
Hospitality 3 niches
Automotive 4 niches
E-commerce 5 niches
Finance 4 niches
Education 3 niches
Technology 4 niches
Services 4 niches
Government 3 niches
How it works
How a chatbot reseller business launches on Lety.ai.
Four steps from signup to first paying reseller client. Most agencies finish brand setup in under an hour and ship their first contract inside the first week.
01
Sign up · Brand
Sign up and brand the platform.
Upload your logo, point your custom domain, configure Stripe Connect. Most agencies finish brand setup in under an hour.
02
Vertical · Deploy
Pick a vertical and deploy.
Choose from 12 verticals and 46 pre-built niches. Lety.ai generates the system prompt, indexes your client's files, and deploys the agent across every channel.
03
Onboard · Manage
Onboard your first client.
Multi-tenant workspaces from day one. Every client is fully isolated — data, agents, billing — and you manage all of them from one operator dashboard.
04
Charge · Keep the spread
Charge your own price, keep the spread.
You pay Lety.ai a flat platform fee. You invoice your client at $500, $1,500, or $5,000 per month — whatever the market supports. Every dollar between wholesale and retail is yours. Stripe Connect handles the payout.
Who runs recurring revenue on Lety
Who builds recurring revenue on Lety.ai.
The agencies making real money reselling AI today already had a client book before they touched an AI agent. Lety.ai gives them the infrastructure to productize what they already sell.
Marketing agencies
Add an AI division to existing client retainers and bill the new line on top of the current contract.
WhatsApp-first agencies in LATAM
Serve Mexican, Colombian, and US-Hispanic clients in Spanish, with WhatsApp as the primary channel.
Web design studios
Bundle AI agents into website builds and convert one-off projects into recurring monthly subscriptions.
SaaS founders
Launch a vertical AI product without raising capital — no infrastructure to build, no engineers to hire.
Solo consultants
Productize hourly services into recurring monthly retainers backed by an AI agent that runs 24/7.
AI Agent
HubSpot
GoHighLevel
GoHighLevel and HubSpot consultants
Stack AI agents on top of the CRM stack you already implement and bill the markup as a separate line.
Internal AI teams at non-agency businesses also use Lety.ai, though the platform is built and priced primarily for agencies.
Comparison
Why agencies pick Lety over chatbot reseller programs.
Most chatbot reseller programs cover web chat only. Agencies that want to resell across every channel, tool, and system a client uses end up stitching two or three vendors and rebuilding billing for each — which is where Lety.ai pulls ahead with 600+ MCP integrations and multi-tenant architecture.
Chat + voice + WhatsApp in one platform
- Lety.ai ✓ Yes
- BotsCrew − Chat-only
- Robofy − Chat-only
- Botsailor − Chat-only
Bilingual customer success (EN+ES)
- Lety.ai ✓ Miami + Medellín team
- BotsCrew ~ Unverified
- Robofy ~ Unverified
- Botsailor ~ Unverified
Client workspaces (multi-tenant)
- Lety.ai ✓ 10 → unlimited (tier)
- BotsCrew ~ Tiered
- Robofy ~ Tiered
- Botsailor ~ Tiered
Pre-built verticals + niches
- Lety.ai ✓ 12 verticals · 46 niches
- BotsCrew ~ Generic
- Robofy ~ Generic
- Botsailor ~ Generic
Pricing model
- Lety.ai ✓ Flat platform fee + pass-through
- BotsCrew ~ Custom (opaque)
- Robofy ~ Custom (opaque)
- Botsailor ~ Custom (opaque)
MCP integrations available
- Lety.ai ✓ 600+
- BotsCrew ~ Limited
- Robofy ~ Limited
- Botsailor ~ Limited
Stripe Connect native
- Lety.ai ✓ Yes — agencies keep 100%
- BotsCrew ~ Varies
- Robofy ~ Varies
- Botsailor ~ Varies
Agencies on the platform
- Lety.ai ✓ 250+
- BotsCrew ~ Unverified
- Robofy ~ Unverified
- Botsailor ~ Unverified
Each row reflects publicly-stated capabilities at time of publication. Vendor terms change — verify each competitor's published page before quoting clients.
Proof
Built for agencies that already have clients.
Lety.ai is the revenue layer for AI agencies that are already shipping. We measure success on what partners deliver to their clients, not on revenue projections in a deck.
0+
Agencies building on Lety
0+
AI agents deployed by our clients
$0M+
Billed to agencies through Lety
0+
Countries with active billing
We built Lety.ai for agencies, not enterprises. The agencies making real money with AI today already had a client book — what they did not have was a product they could brand as their own without hiring engineers. The reseller program ships everything they need: branding, multi-channel, billing, verticals, and 600+ integrations from day one.
Pricing
14-day free trial. Scale when you earn.
No per-seat fees. No usage gotchas. One flat rate — keep every dollar your agency bills.
No setup fees. No per-seat charges. Cancel anytime — your clients and data stay yours.
Frequently Asked
Questions about the reseller program.
A chatbot reseller program lets an agency rebrand and resell an AI chatbot platform to its own clients without building infrastructure or hiring engineers. The agency pays the platform a wholesale fee, sets its own retail price, and keeps the spread.
You sign up, brand the platform with your logo and custom domain, connect Stripe, and deploy a vertical AI agent for your first client across every channel and tool they already use, backed by 600+ MCP integrations. Lety.ai charges you a flat platform fee. You invoice your client whatever the market supports.
Yes, when the underlying platform charges a flat platform fee instead of per-conversation. Agencies on Lety.ai typically resell AI agents at $500 to $5,000 per client per month and keep the difference between platform fee and retail price as recurring agency margin.
Most Lety.ai resellers price agents between $500 and $5,000 per client per month, depending on vertical and channel coverage. With a flat platform fee plus pass-through usage, agency margin per client stays predictable as the client's conversation volume grows.
A white-label AI agent platform is the underlying product an agency rebrands. A chatbot reseller program is the commercial program built around it — pricing tiers, billing, multi-tenant workspaces, and partner support. Lety.ai is the revenue layer that ships both: full white-label vertical AI agents and a reseller program built on top, with 600+ MCP integrations across every channel and tool.
No. Custom domain, your logo on every screen, your agency name on every email and login. No 'powered by Lety' badge. No links back to Lety. To your clients you are a tech company, not a reseller.
Every channel, tool, and system your clients already use — Facebook, Instagram, HubSpot, Notion, Google Calendar, Slack, WhatsApp, GoHighLevel, and any system reachable by API — backed by 600+ MCP integrations from a single platform with one agent. Most chatbot reseller programs cover web chat only; resellers that want true multi-channel and multi-tool coverage end up stitching two or three vendors and rebuilding billing for each.
One flat platform fee plus pass-through usage (LLM tokens, WhatsApp sessions, voice minutes billed at vendor cost). Current tier ranges live on the pricing page. There are no per-seat fees, no per-conversation fees, and no revenue share on what you bill your clients.
Most agencies ship their first paying reseller client within the first week. The platform comes pre-loaded with branded login, Stripe Connect billing, 12 industry verticals, 46 pre-built niches, and 600+ MCP integrations, so there is nothing to build before onboarding starts.
Yes. Lety.ai's customer success and sales teams are bilingual EN+ES across Miami and Medellín — your LATAM agency gets onboarding, support, and partnership conversations in Spanish. Voice agents you deploy are configurable per client in Spanish, so your end-clients in Mexico, Colombia, and the US-Hispanic market get a native Spanish conversational experience.
Still have questions?
Book a demo Get started
Start your chatbot reseller business this week.
Start free on the Lety.ai chatbot reseller program. The self-guided 7-step setup walks you through brand, domain, Stripe, and your first client deployment in one session — your first paying reseller contract can be signed within the week.
14-day trial. Credit card required via Stripe. Cancel before the trial ends to avoid charges.